"BendaMenda" - guy gives elbow brace stupid name and flogs it as a specialist bowling tool

The BendaMenda basically holds your arm straight so you can't chuck when bowling. The guy who 'invented' it, an Aussie called Mike Middleton, is having it released worldwide in January.

He says the biggest market for the product is in Asia. It isn't clear whether he's saying this because there's more people there or because he thinks that a greater proportion of bowlers are chuckers there. Being as he's not Darrell Hair, we'll give him the benefit of the doubt.

The BendaMenda slogan is: "Let's get all kids bowling using the BendaMenda" - presumably whether they need it or not. Their slogan effectively equates to: "Let's try and sell billions of BendaMendas by affixing them to children indiscriminately and then passing this off as assistance."